Part 2: Strategic Planning and Branding

Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration.

Episodes in this section include:

• Reflection on Product Portfolio and the Boston Matrix
• Product Life Cycle
• Brand Equity and Brand Extension
• Reflections on the SWOT Analysis
• Reflection on Leadership and Michael Porter's Value Chain
• Reflection on Lean
• Strategic Planning